When it comes to your web site, special consideration should be paid to each individual element to make sure it performs optimally and serves its objective. Here are five crucial rules of thumb to make sure your website works well.
Do not make use of splash pages
Splash pages are the initial pages you see whenever you go to a website. They normally have a stunning graphic with words such as “welcome” or perhaps “click here in order to enter”. In fact, they are simply attractive pictures without any genuine functionality. You should not let your visitors have a reason to click on the “back” button! Give them the value associated with your site at the very start with no splash page.
Have a simple and crystal clear navigation system.
You need to provide an easy as well as extremely simple navigation selections so that even a young child will understand how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your site visitors do not know how to navigate your site, they are going to abandon your website for another.
Have a very clear indication of where the visitor is.
Whenever visitors are engrossed in browsing your website, you should make sure they know which section of the website they are in at that moment. That way, they will be able to browse relevant information or navigate to any portion of the website easily. Do not confuse your site visitors because confusion means “abandon ship”!
Do not use excessive banner advertisements.
Even the least informed people tend to automatically dismiss banner advertisements therefore you will be throwing away important website space. As an alternative, provide more valuable content and insert relevant affiliate links straight into this content and permit your visitors feel that they need to purchase instead of being pressed to purchase.
Stay away from having audio on the site.
If your targeted visitor is going to remain on your site, studying your content, you will need to make sure they are not irritated by some audio looping on and on in the background. If for some reason you insist on including audio tracks, make sure they have got some control over the sound track — a volume control or muting controls would do the trick.
